baby-web is a curated directory of baby and toddler activities across London, built by a parent who needed it. Every venue carries an honest provenance label so you can tell what we have actually been to, what is paid placement, and what is simply listed.
<FOUNDER_BIO - a 1-2 paragraph bio that establishes lived experience (parent of a 0-3 year old, based in London) and why this directory exists. Keep it specific: neighbourhood, child age band, what gap in existing tools motivated the build.>
We use four provenance labels - and we apply them strictly:
visited rows - those are reserved for editorial
first-hand visits and cannot be bought.
We label sponsorship per the UK Advertising Standards Authority's CAP Code. "Sponsored" appears only where money or measurable value has been exchanged, and the disclosure is on the listing itself - not buried in a footer. Auto-curated picks are tagged "Featured" so the distinction stays legible.
We do not accept payment to alter or remove a visited entry's notes.
A venue cannot pay to upgrade from listed to visited - only
an in-person visit by our team unlocks that tier.
Photos are tagged by provenance ("Venue-supplied", "Stock", or "Visited"). We do not use AI-generated imagery for real places. We do not publish identifiable photos of children, including those submitted by parents.
Venue claims, corrections, sponsorship enquiries, or press: hello@example.com.